Fasten your seat belts: our time machine’s next stop is, let’s say, 1980th. Sing along with still-alive Freddy Mercury to his “We are the Champions” at a crowded stadium. Shout “Hurrah!” to Columbia space shuttle’s launch. But, please, don’t breathe a single word about Google and Search Engine Optimization here – the locals are likely to put you into a madhouse…
This is the supersonic speed of changes. Some 20 years ago no one had ever heard of search engines. Now even a primary-school boy shows off with jive talk “Just Google it!” By middle school age, he can already teach you that search engine optimization is a wellspring of greenbacks for anyone who starts a business on-line.
Why did the world go crazy about SEO? What associates this strange abbreviation in our minds with such a dam-burst money flood? Why do SEO companies charge up to 5,000 a month for SEOing a website, and above that, why the hell are so many people willing to pay this money? Because of the skyrocketed profits SEO brings.
Whatever your business is, you need clients to buy from you, not from your competitors. And that is exactly what SEO is there for. When people are willing to buy, just be the first seller they stumble across, and voila: their cash is in your pocket. Your sure way to be the first choice for billions of search engines’ users is making your website #1 in search results pages.
Normally you have to sweat for that #1 position, optimizing รับทำ seo your website according to what search engines require from their top pages. But what was I telling you about the speed of changes? After some 10 years of its existence, SEO is not only deeply rooted in our internet-marketing life, but is even claimed to go automated. Hundreds of SEO tools to facilitate your website promotion jobs have flooded the market, and some of them, as their developers try to convince you, optimize your website absolutely on autopilot.
Imagine: you’re doing whatever you like, while the smart SEO tool is buzzing and chattering all round the clock, pushing your website up the search engines’ ladder. I’m sorry to break your heart, but… If somebody is promising you fully automated SEO – it’s no more than a scam. After all, even in a modern factory someone has to operate the machine.
Not even the smartest SEO tools can completely eliminate the need for manpower with its unique traits of perception and intuition. But does SEOing your website mean sitting glued to the monitor day and night then? Definitely, no. Though no tool is there to do all SEO on autopilot, the cutting-edge ones will lead you out from SEO “lithic age”, as their developers have done a bang-up job to spare you as much time as possible.
The revolutionary feature the most advanced SEO tools offer you these days is the so called “Scheduler” – the option that lets you tune your tool to perform many SEO tasks on a pre-defined schedule. This feature is still worlds apart from making website promotion completely hands-free for website owners.
Nevertheless, the most “working-by-themselves” tools – like SEO PowerSuite (its scheduler already helps you up on all stage of SEO, be it keyword research, on-page optimization or link building) and other leading SEO tools – are like a beacon of hope for freeing us from SEO burden. In the end, the guys at a Queen concert had no idea that SEO is going to emerge. How can we know what nice surprises the unstoppable progress has in store for us?
There are many ways to get SEO training, but attending an SEO workshop may give your business the most bang for your SEO training buck.
With multiple people attending the classes, the cost for training is usually spread out among the participants. While there may be extra costs associated with hosting a workshop, usually workshop pricing is significantly cheaper than one-on-one training.
Easy To Budget
When hiring an SEO company to do SEO for your website, it’s often difficult to know exactly how much you’ll end up spending. With a search engine optimization workshop, you’ll know the cost before you attend the class so you can evaluate whether the workshop fits into your SEO budget.
While saving money learning SEO on your own may be something you consider, for many business professionals the time investment makes this option less appealing. SEO workshops usually pack hundreds of hours worth of SEO material into one or two days of class.
Instead of learning SEO over months or years, workshops allow people to understand SEO much more quickly. After one or two days, attendees will know SEO concepts well and should be able to start implementing optimization techniques on their websites.
Accountability To Learning
While you may have great intentions to keep yourself on a time schedule to learn SEO from a book or online, it seems like there’s always something else that out-prioritizes learning. By attending an SEO workshop, you can dedicate those days to the workshop, and you’ll be much more likely to attend.
Interrupted learning tends to disconnect thought patterns, and it’s tough to pick back up where you left off. Workshops provide an interruption free environment where you can concentrate only on SEO so you’ll get the complete concept at one time instead of having to try to piece together different pieces of an idea.
Networking With Classmates
Unless your company has a large staff that’s getting trained at the same time, usually there will be people in the workshop from other companies. If they’re also needing SEO training, chances are good that they’re in a related industry. Taking a potentially good connection out to lunch may produce a life-long resource.
Tapping Into The Teacher’s Network
To be qualified to teach, most likely the teacher will have spent a lot of time with other important professionals. A few minutes talking to the teacher about who he knows could help expand your network. Not to mention, the teacher may also be a good addition to your network.
Feedback And Interaction
Nothing is more frustrating when reading a book than missing an important concept because the writer assumed readers would already know certain concepts. Having a real-life instructor present to shed light on a question could be the difference between understanding and complete confusion.
Answering Specific Questions
If the workshop didn’t cover a question you may have had on your website specifically, chances are good that the teacher may be able to help answer that question for you. That answer alone could be worth the price of admission to the workshop.